Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn't see advertisements with celebrities every day, would we? Catherine Zeta-Jones' endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile's national sales jumped 25% during the campaign. Celebrity endorsements are now on Twitter, too!
Prečo funguje reklama celebrít?
- oboznámenosť - denne vidíme stovky reklám, takže schopnosť odlíšiť reklamu je kľúčová a môžu to poskytnúť známe osobnosti. Catherine Zeta-Jones rozhodne prinútila ľudí venovať trochu väčšiu pozornosť ako chlap z Verizonu!
- Emulácia – we're a driven (shallow) society and the dreams of wealth and fame influence us. Seeing someone we hope to be like or are attracted to is a strong advertising tactic. No doubt that Ashton Kutcher and Oprah Winfrey (sigh) drove millions of new users to Twitter… now they can make some bucks on it!
- Dobré meno – being recognized as a reputable business is key to a business' growth. Customes rarely do business with another business unless they trust that the business is legitimate. A celebrity endorsement can definitely speed the time it takes for your business to be seen as reputable.
So spustením Sponzorované tweety, you can purchase sponsored tweets via Izea's system. No joke here – you can get everyone from Kim Kardashian to Bob Vila! I signed up today and have the outlandish price tag of $25 per tweet. I supposed that's ok… given that Kendra's price tag is too much to publish on the site! (I'm not sure Kendra will be driving sales of my elektronická kniha or zvýšiť premávku do blogu) ... odbočím.